Can you edit a blog post after publishing

Maintaining a company's website blog, although time-consuming, is an important task. Not only can they educate your site visitors and show authority, but they also help you build traffic on Google and support long-term organic lead generation. 

It's an often unappreciated task; people forget how many components are needed to produce a stellar article. And it's stressful for the publisher because both the good and bad aspects are so visible. 

That's why it's essential to get it right as soon as you've published! However, mistakes happen, and we discuss what to do when you notice them. 

Why you might need to edit a blog post

We've all been there. You spend hours in the editing process, checking the grammar, image use, headers, meta description, and then you press the golden button - publish. 

Then, when you look at the blog over on the live site, something's off…Ah! You didn't include meta information for the images. Even the most stringent of us can make mistakes in the final process of blog scheduling. 

Some of the most common are: 

• Fix mistakes: Correct blurry, poorly cropped, or mislabelled images.

• Improve aesthetics: Align old visuals with current branding and modern design.

• Boost SEO: Add alt text, compress images, and use descriptive filenames.

• Update content: Reflect changes like new steps, products, or branding in images.

• Correct copyright: Replace unlicensed photos with original or properly sourced ones.

• Optimise for social media: Adjust images for better platform display and engagement.

• Enhance mobile experience: Resize or crop for better viewing on small screens.

• Act on feedback: Edit images based on reader suggestions or complaints.

  
  

Want someone else to take care of the faff? We offer content writing services to support you in achieving your business ambitions. 

Why editing can improve your seo performance

Editing a blog after it's been published isn't only about fixing mistakes - it can also be good for SEO (Search Engine Optimisation). 

Of course, if you're spending time curating content for your site, you want it to rank well on Google as well. This means when someone types in a keyword into a search engine like "best restaurants in South London", you'd like to be as high as possible on the list of results that pop up. You'll earn both visibility and authority this way. 

There are several tactics you can use to improve your chances of ranking, and one of them is updating old content. 

For example, Google doesn't want a stagnant blog post from 2015 to rank highly - it's likely out of date, and the content isn't very useful. When you update a blog post, you're signaling to Google that you're improving content and keeping it functional for readers. Google likes this! 

What platforms can you edit on?

There are numerous blog creation, scheduling, and formatting platforms that websites can use to manage their content. 

So, do they all allow editing post-publishing? 

Almost all do - yes! Whether you're publishing directly off a platform like Wix or WordPress, or using third-party tools like HubSpot, there will always be an option to edit even when a blog is live.  For example, if you want to edit blog page with elementor look for buttons like "update" if you've already changed the raw article in the back-end.

If your CMS (Content Management System) doesn't allow for editing, we would seriously recommend finding a new platform. Not only is it holding back your SEO, but rigid tools like that have no place in modern marketing. 

Types of editing

Now that you know it's not worth panicking over blog editing. 

We'll cover a variety of editing types that you might want to consider implementing on your own site. 

Blog photo editing

You might need to edit blog photos after publishing for several important reasons. For example, fixing mistakes like:

• Blurry images

• Poor lighting

• Incorrect graphics

  
  

Some mistakes only become obvious after the post is live. Editing helps correct these and maintain a professional appearance. 

Over time, your blog's visual style might evolve, so updating older images ensures consistency across posts. Enhancing aesthetics or aligning images with your current branding can also make your blog more appealing to readers.

Additionally, optimising images for social media sharing or mobile viewing may require resizing or reformatting. Reader feedback might also highlight issues in your visuals that need fixing. 

Blog video editing

Editing video content is important for improving its overall quality, clarity, and effectiveness. Mistakes you may need to fix include:

• Long pauses

• Unwanted footage

• Colour correction

• Audio adjustments

• Stabilisation 

  
  

To clarify your message, you might include captions, text overlays, or visual callouts that highlight key points and guide the viewer. Editing also allows you to align the video with your branding by adding consistent logos, fonts, colours, intros, and outros. 

Similarly to above, depending on the platform, like YouTube, TikTok, or Instagram, you may need to crop or resize the video, add subtitles for silent viewing, or format it for vertical or square viewing. 

Editing video is a critical step in producing high-quality, effective video content that resonates with your audience.

Blog content editing 

Editing written content is essential to ensure clarity, accuracy, and professionalism. It helps:

• Correct grammar

• Keep consistent spelling

• Fix punctuation

  
  

Beyond fixing mistakes, editing improves the structure and flow of your writing, making it easier for readers to understand and stay engaged. You can refine word choice, eliminate repetition, and adjust tone to better match your audience or purpose. 

Editing is also important for ensuring consistency in formatting, voice, and style, especially in professional, academic, or branded content.

Additionally, it allows you to update outdated information, clarify confusing sections, or improve transitions between ideas. Whether you're tightening up a blog post, refining an article, or polishing an email, editing helps you communicate more effectively and make a stronger impression on your readers.

Find blog editing services

Overall, editing after publishing helps enhance user experience, support branding, and improve traffic and engagement. 

It's a key part of maintaining a high-quality, professional blog - and you don't need to panic if you spot mistakes!

However, we know it's a very time-consuming and often stressful process. If you'd prefer someone to take over the responsibility, we can help! With over 15 years of experience in digital content, BlackCat Content has written, scheduled, and edited more articles than you can shake a leaf out. 

Get in touch for more information!