Get your content strategy right

Written content is your bread and butter as a business. From blog posts and news stories to eBooks and whitepapers, we’ve done it all.

Need a hand with strategy, guidance, or a team to bring it to life? We’ve got you covered.

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World-class businesses powered by BlackCat Content

Build brand credibility and authority

Building brand authority and credibility earns trust, attracts loyal customers, and sets you apart from competitors. Content is a great way to do that by:

Creating how-tos and informational blog posts for your customers

Clear copy on your home, service, and product pages

Writing up customer stories and testimonials

Unlock the power of storytelling

Pick-and-choose the right content combination for your strategy. Don't know where to start? Get in touch for a chat.

Blog posts and articles

Blog posts boost visibility, build trust, and attract the right audience.

Case studies and client profiles

Case studies build trust, show results, and prove your value clearly.

Website copy

Website copy clarifies your message, engages visitors, and drives action.

Email campaigns

Email writing nurtures leads, builds relationships, and drives consistent conversions.

Video scripts

Video scripts keep messaging clear, engaging, on-brand, and audience-focused.

Ebooks, whitepapers and how-tos

Ebooks build trust, showcase expertise, and attract high-intent leads.

Building your content writing service

What to consider when creating content.

1. Start your content the right way

Great content should do many things. It needs to communicate a message, inform on a topic, entertain the reader, but ultimately, it should be a reflection of your brand.

To do this, you need to make sure your website is equipped with the tools for success, such as:

Have basic website page templates (Blog, Product, About Us, Landing pages, etc.).
Set up process that interact with your visitors (Email Newsletters, CTAs, etc.).
Have a strategy for content creation in the long-term.

2. Be consistent!

Running a business requires a lot of spinning plates, and when it comes to your written content, you might find that it falls behind on your ambitious

Good content takes time and resources but consistency helps build a good relationship with your customers. It signals that you’re reliable and helps build trust - we can help you:

Get organised with content scheduling
Make sure you're producing enough new content
Run a content audit to check if you're website is visitor-ready!

3. Get data savy and track results

If you aren’t already utilising data in your marketing efforts, you should be! The best way to inform your content strategies is to look at the numbers. From these insights, you can see what content is popular with your converting visitors.

However, we know it can be a metric jungle out there. We can help limit the figure circus and pick out the facts and figures that really make a difference to your business growth.

We're comfortable navigating data platforms including: Hubspot, WordPress, Google Analytics, SEMrush, Mail Chimp, and more!

4. Attract and convert visitors

Great content shouldn't only communicate the article's topic but also help convert visitors into customers on your website.

We can help you unpick customer insights using content data that shows what they like to read, how they like to navigate your site and which forms are most active! This will assist in building a content strategy that works in the long run.

Sharpen up your skills