Thirty years after Virtual Insanity first appeared on our screens, Jay Kay is back in the moving room, this time with a Beefeater 0.0 in reach. It's a clever bit of nostalgia marketing, but its success isn't simply down to reminding people of the 90s. Marketing has been feeling particularly nostalgic lately. Old logos are being resurrected, discontinued products are returning to shelves and brands are rummaging through their archives for campaigns, characters and packaging th

La Vieille Ferme spent decades building a French wine brand. Then customers started calling it “Chicken Wine”. Instead of correcting them, the brand embraced the nickname, and this summer it has led to perhaps the most obvious collaboration imaginable: KFC. Brands spend an awful lot of time deciding what they want us to call things. There are naming workshops, positioning exercises, brand guidelines and carefully approved terminology, all designed to make sure customers descr

Belvoir Farm's latest campaign isn't built around a celebrity partnership or the latest AI trend. Instead, it doubles down on something much simpler: a clear point of difference. If you asked ten small business owners what makes their business different, you'd probably get ten very long answers. Many of us fall into the trap of trying to communicate everything at once. We want customers to know we're experienced, friendly, reliable, affordable and innovative, so we squeeze e

Marketing moves fast, but we move faster. As we move into the Summer, we’re keeping tabs on the big changes happening in the world of marketing. From campaigns heating up for the World Cup in a couple of weeks to stunts that shine a spotlight on the natural world, this month is all about collaboration. Here’s what happened! National Geographic campaign causes a buzz National Geographic have collaborated with Meanwhile agency to build and place bee houses throughout the city

Welcome to shoppertainment: the slightly ridiculous, entirely unavoidable reality that if your brand isn’t fun, it probably isn’t selling. This isn’t a trend in the usual sense. It’s not another “brands should be on TikTok” hot take that will quietly die in a strategy deck. It’s a structural shift in how people buy. Shopping used to sit at the end of a funnel. Now it lives inside the scroll. And the scroll is entertainment.

Rebrands are supposed to signal evolution. A sharpening of purpose. A sense that something has moved on and become more than it was before. What they are not supposed to do is create a kind of quiet, persistent refusal among users to acknowledge that anything has changed at all. And yet that is exactly what has happened with X.

Social media has changed the way brands interact with their audience. But with millions of conversations happening online every day, how do you actually know what people are saying about you or your industry?

It’s time to stop chasing virality. In 2026, success on social media won’t come from one-off viral moments. Instead, it will come from building platforms that consistently deliver on your brand and pipeline (ideally both at the same time!). Algorithms are maturing, audiences are more discerning, and brands are being held to higher standards. Here’s what that means. Take a look at our social media predictions 2026, broken down by cross-platform trends and individual channels

If you don’t sell to Australian teens you might be fine but there are already headlines that Keir Starmer is considering it as a real option for the UK as well. So there’s no better time to get ahead and start thinking how you could pivot your marketing plans if this does come into play.

In today’s landscape, authenticity and storytelling are what takes a restaurant from just somewhere to grab something to eat to a whole community of shared experiences and genuine connection, a place where people don’t just remember the food, they remember how it made them feel.

As your audience consumes more and more content, it can become tiring and repetitive for them, and can lead to people putting their phone away. Or even getting annoyed with seeing your content and mentally blacklisting your brand. So, what can you do to re-engage that audience?

The captains of the ship, the pyramid purveyors, the torchbearers of culture, CEOs carry influence, authority, and visibility, not just internally but externally. The best-performing CEOs typically balance vision with execution, embodying both the strategic foresight to steer their organisations and the emotional intelligence to rally people behind a shared mission. But what happens when public opinion starts to seep in? We talk about the global CEO brand and what it means i

Yes, they can and should be linked. These two powerful platforms serve distinct purposes, blogs offer in-depth content and storytelling, while social media provides instant interaction and wide reach. For any business interested in boosting engagement and connecting with its audience, you should be invested in both blog content and social media . This article delves into the reasons, methods, and best practices for linking blogs and social media pages to create a cohesive

So, you want to get more organised with your content? Do you want to optimise social media traffic and promote your brand? Then, a content management system for social media could be a lifesaver. It’s 2025, and social media is serious business. Whether you’re selling products or services, social media content is a great way to build a community, raise brand awareness, and ultimately sell more. From LinkedIn to IG, to TikTok, to Facebook and all the other platforms in between

In today's digital age, social media has become a powerful tool for businesses to connect with their target audience and drive conversions. With the right strategies in place, tailored social media campaigns can help businesses effectively reach potential customers and ultimately increase sales. But social media is more than a tick-box exercise, you need be creative while still resonating with your ideal customer. We tackle some important steps below. Understand your target a