Build your knowledge, grow your skills and understand marketing inside-out. 

If you’re someone who uses a number of “AI indicators” in your natural writing, you might have already been called out for using a little too much ChatGPT.  Which can be a bit of a knock back especially if you’re a seasoned writer, so let’s take a look at what those AI indicators are, how you can write less like AI… and well, if you actually should, or just keep writing the way you naturally do! 

As marketers, we love to define, label and organise. We colour-code content calendars, create ICP word clouds, and put audiences into neat HubSpot segmentation that make us feel like we understand our audience. And perhaps the oldest segmentation we cling to out of habit is the divide between B2B and B2C marketing.

A link building blog is an editorial article that is optimised for both internal and external linking. This is done to increase the...

Yes, they can and should be linked. These two powerful platforms serve distinct purposes, blogs offer in-depth content and storytelling, while social media provides instant interaction and wide reach.  For any business interested in boosting engagement and connecting with its audience, you should be invested in both blog content and social media .  This article delves into the reasons, methods, and best practices for linking blogs and social media pages to create a cohesive

Maintaining a company's website blog, although time-consuming, is an important task. Not only can they educate your site visitors and show authority, but they also help you build traffic on Google and support long-term organic lead generation.  It's an often unappreciated task; people forget how many components are needed to produce a stellar article. And it's stressful for the publisher because both the good and bad aspects are so visible.  That's why it's essential to get i

While there are some great reasons to write a blog for your own personal gain, there are even more reasons to write one as a business.

Discover effective tips for standout copy for websites.

In the world of digital marketing, creating compelling blog content is essential for engaging audiences and driving traffic to your...