Thirty years after Virtual Insanity first appeared on our screens, Jay Kay is back in the moving room, this time with a Beefeater 0.0 in reach. It's a clever bit of nostalgia marketing, but its success isn't simply down to reminding people of the 90s. Marketing has been feeling particularly nostalgic lately. Old logos are being resurrected, discontinued products are returning to shelves and brands are rummaging through their archives for campaigns, characters and packaging th

La Vieille Ferme spent decades building a French wine brand. Then customers started calling it “Chicken Wine”. Instead of correcting them, the brand embraced the nickname, and this summer it has led to perhaps the most obvious collaboration imaginable: KFC. Brands spend an awful lot of time deciding what they want us to call things. There are naming workshops, positioning exercises, brand guidelines and carefully approved terminology, all designed to make sure customers descr

Belvoir Farm's latest campaign isn't built around a celebrity partnership or the latest AI trend. Instead, it doubles down on something much simpler: a clear point of difference. If you asked ten small business owners what makes their business different, you'd probably get ten very long answers. Many of us fall into the trap of trying to communicate everything at once. We want customers to know we're experienced, friendly, reliable, affordable and innovative, so we squeeze e

This isn't about being clever or manipulative. It's just human nature, and once you understand a bit of the psychology behind it, the content decisions you make start to feel a lot less like guesswork.

With the rapid arrival of LLMs (large language models) like ChatGPT and Gemini, content creation has never been easier. You can produce an article in 15 seconds, build an SEO guide in 10 seconds, and copy-and-paste it all in 5 seconds. Some businesses have jumped on this convenience by producing reams of content, whether that be copy for service pages or editorial blogs, and published them on their website in the hopes of increasing traffic and referrals. But how does this r

Marketing moves fast, but we move faster. As we move into the Summer, we’re keeping tabs on the big changes happening in the world of marketing. From campaigns heating up for the World Cup in a couple of weeks to stunts that shine a spotlight on the natural world, this month is all about collaboration. Here’s what happened! National Geographic campaign causes a buzz National Geographic have collaborated with Meanwhile agency to build and place bee houses throughout the city

If you’re a business owner or even sit within a marketing team, it’s likely you’re running a newsletter (or at least hope to run one when you have access to a few more resources!). But we’re realists. We know that newsletters take time, from designing the ideal visual layout to ideating themes each week or month to scheduling and reporting on the data. And sometimes, newsletters aren’t always the top priority. When you have 30 other tasks on your to-do list, your newsletter

Content audits aren’t flashy. They don’t come with shiny campaign visuals or impressive launch stats. But a proper website content audit can improve rankings, sharpen messaging, increase conversions, and stop you wasting budget on content that simply isn’t working anymore.

Choosing the best content agency for small businesses isn’t necessarily about finding the cheapest option. It’s about finding a partner that understands your constraints, your market, and how to turn content into measurable growth.

Blogs have been website staples since the dawn of the internet, but are they still relevant? With so many changes happening in the world of marketing, it’s no surprise that the industry is reevaluating the building blocks of what a successful website looks like. The emergence of LLM (Large Language Models) is just one disruption. ​ The internet now has an abundance of content, thanks to how easy it is to produce the written word on AI tools. But a new gap is emerging between

If you’re someone who uses a number of “AI indicators” in your natural writing, you might have already been called out for using a little too much ChatGPT. Which can be a bit of a knock back especially if you’re a seasoned writer, so let’s take a look at what those AI indicators are, how you can write less like AI… and well, if you actually should, or just keep writing the way you naturally do!

As marketers, we love to define, label and organise. We colour-code content calendars, create ICP word clouds, and put audiences into neat HubSpot segmentation that make us feel like we understand our audience. And perhaps the oldest segmentation we cling to out of habit is the divide between B2B and B2C marketing.

A link building blog is an editorial article that is optimised for both internal and external linking. This is done to increase the...

Yes, they can and should be linked. These two powerful platforms serve distinct purposes, blogs offer in-depth content and storytelling, while social media provides instant interaction and wide reach. For any business interested in boosting engagement and connecting with its audience, you should be invested in both blog content and social media . This article delves into the reasons, methods, and best practices for linking blogs and social media pages to create a cohesive

Maintaining a company's website blog, although time-consuming, is an important task. Not only can they educate your site visitors and show authority, but they also help you build traffic on Google and support long-term organic lead generation. It's an often unappreciated task; people forget how many components are needed to produce a stellar article. And it's stressful for the publisher because both the good and bad aspects are so visible. That's why it's essential to get i

While there are some great reasons to write a blog for your own personal gain, there are even more reasons to write one as a business.

Discover effective tips for standout copy for websites.

In the world of digital marketing, creating compelling blog content is essential for engaging audiences and driving traffic to your...