October is officially spooky season; you know what that means? Thousands of businesses are releasing Halloween campaigns that have been months in the making. But just how scary did things get? Well, Sour Patch Kids used the season to launch advertising into the UK for the first time; Pantone got especially creative by using colour palettes inspired by famous sweets and candy (inspiration from Aldi?), and perhaps a little bit psychologically frightening, Tesco are utilising m