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In this article, we’ll explain how to best rank on Google, and although there are other search engines out there (Hi Bing, if you’re indexing this page), Google is by-far-and-large the most used search engine. In fact, Google monopolises the market share with over 90% of searches being done via Google. 

AIO or AI Optimisation is a term in organic search marketing that describes the process of enhancing your content to increase your chances of getting recommended in large language models like ChatGPT, Google’s Gemini, and Claude.  It sounds complicated.  And the truth is, it actually is  complicated . Not only because it adds another level of complexity for brand awareness in organic search, but also because best practices around AIO are still evolving.  This means that busin

A link building blog is an editorial article that is optimised for both internal and external linking. This is done to increase the...

It’s a problem we’re all facing, clicks are going down, less people are visiting your website. But you’re still doing the right thing, you’re targeting the right keywords, you’re getting your content ranking, you should be getting in front of people.  Well, the thing is, you are. People are seeing your content but not clicking on it. Why? Because the answer they need appears instantly, right in front of them on the search results page, so they don’t need to click on your link

Keyword research is the process of finding popular words and phrases that your potential customers and clients might use in a search engine or AI chatbot to find your services. It sounds like a complicated process, but we promise it’s not. You may have heard the term “keyword research” in conversations relating to SEO (Search Engine Optimisation). In fact, it’s often the first step to implementing an SEO plan – it helps you understand a little more about what potential custom

One Google search of ‘vintage clothes seller’, ‘second-hand camera equipment’ or ‘local construction company’ can bring back tens of thousands of results, so how can you make sure your business is getting in front of people?

When you're a small business in a digital world, you need to do everything in your power to stand out from the crowd, aka the very busy online space.  Every business is trying to sell their products or services, and one of the most effective ways to attract potential customers is by ranking well on Google and being referred to by apps like ChatGPT.  To rank well, you need to make sure you are Search Engine Optimised (SEO), but we know this can feel like a huge wall for small

Small businesses have a lot to contend with, whether you are at the start-up stage or have established a few brick-and-mortar locations. SEO is just another side of marketing and website maintenance that you need to think of - its importance is huge! Sometimes, there's a misconception that optimising your content is a job only for larger organisations. However, this is far from the truth! In fact, you can establish your business's digital footprint much more quickly by utilis

In the competitive world of online business, having a strong presence on search engines is crucial for success. Search Engine Optimisation (SEO) is the key to improving your website's visibility and driving more organic traffic. By implementing expert SEO strategies, you can boost your business and outshine your competitors. One fundamental aspect of SEO is keyword research. By identifying and targeting the right keywords related to your business, you can attract the right au