Marketing has always had a habit of chasing the next big thing. Every year brings another platform to master, another algorithm update to decipher or another tactic that's supposed to transform the way businesses connect with customers. Some of those changes genuinely reshape marketing. Others fade into the background almost as quickly as they arrived, remembered mainly as another passing trend. Limited editions, however, seem remarkably resistant to that cycle. Long before s

Brand collaborations are everywhere, but not all of them leave a lasting impression. Heinz and Heineken's World Cup campaign managed to cut through the noise with an idea that felt both unexpected and completely obvious. Every week seems to bring another brand collaboration. Fashion labels partner with fast-food chains, beauty brands launch collections inspired by films, and household names join forces in the hope of creating a social media moment. Some partnerships generate

ChatGPT Ads have officially expanded into the UK, joining a growing list of countries where businesses can advertise within ChatGPT conversations. It's another milestone for OpenAI and another reminder that AI is changing the way people discover information online. For small businesses, though, it's easy to wonder what this actually means. Is ChatGPT about to become the next Google? Should you be setting aside budget for AI advertising? And if your competitors start appearing

Belvoir Farm's latest campaign isn't built around a celebrity partnership or the latest AI trend. Instead, it doubles down on something much simpler: a clear point of difference. If you asked ten small business owners what makes their business different, you'd probably get ten very long answers. Many of us fall into the trap of trying to communicate everything at once. We want customers to know we're experienced, friendly, reliable, affordable and innovative, so we squeeze e

If you've ever Googled something like "best coffee shop near me" or "how to fix a leaky tap" and clicked one of the first results, you've already experienced SEO from the other side. Someone made sure that page showed up for you. And if you own a business, someone (or should we say something) is deciding whether your page shows up for the people looking for what you do. That's what SEO is about, really. Getting found by the right people, at the right moment.

This isn't about being clever or manipulative. It's just human nature, and once you understand a bit of the psychology behind it, the content decisions you make start to feel a lot less like guesswork.

With the rapid arrival of LLMs (large language models) like ChatGPT and Gemini, content creation has never been easier. You can produce an article in 15 seconds, build an SEO guide in 10 seconds, and copy-and-paste it all in 5 seconds. Some businesses have jumped on this convenience by producing reams of content, whether that be copy for service pages or editorial blogs, and published them on their website in the hopes of increasing traffic and referrals. But how does this r

Marketing moves fast, but we move faster. As we move into the Summer, we’re keeping tabs on the big changes happening in the world of marketing. From campaigns heating up for the World Cup in a couple of weeks to stunts that shine a spotlight on the natural world, this month is all about collaboration. Here’s what happened! National Geographic campaign causes a buzz National Geographic have collaborated with Meanwhile agency to build and place bee houses throughout the city

Email marketing is essential for any business. You can entertain, educate, and promote your products through the power of digital mail - all needed for getting your offering in front of more eyes. But doing it manually? That's going to take too much time and energy. Plus, you don't need to, if you map out your email workflows well. In this article, we'll give you email marketing examples and show you the most effective flows for keeping your community engaged. Email workflow

If you’re a business owner or even sit within a marketing team, it’s likely you’re running a newsletter (or at least hope to run one when you have access to a few more resources!). But we’re realists. We know that newsletters take time, from designing the ideal visual layout to ideating themes each week or month to scheduling and reporting on the data. And sometimes, newsletters aren’t always the top priority. When you have 30 other tasks on your to-do list, your newsletter

There’s no doubt that email marketing is one of the most important tools that small businesses can utilise. Email is an important communication tool that can support a variety of essential communications to your community, including entertaining monthly newsletters, product highlights, all of which supports your customer’s journey But different email types are used for different reasons, and this might depend on whether you’re a business that sells to other businesses or di

Welcome to shoppertainment: the slightly ridiculous, entirely unavoidable reality that if your brand isn’t fun, it probably isn’t selling. This isn’t a trend in the usual sense. It’s not another “brands should be on TikTok” hot take that will quietly die in a strategy deck. It’s a structural shift in how people buy. Shopping used to sit at the end of a funnel. Now it lives inside the scroll. And the scroll is entertainment.

This guide sets out a practical approach to launching a product or service in a way that generates understanding, demand, and ultimately, commercial results.

Content audits aren’t flashy. They don’t come with shiny campaign visuals or impressive launch stats. But a proper website content audit can improve rankings, sharpen messaging, increase conversions, and stop you wasting budget on content that simply isn’t working anymore.

Social media has changed the way brands interact with their audience. But with millions of conversations happening online every day, how do you actually know what people are saying about you or your industry?

Blackcat Content’s eight-step guide to finding the right B2B content marketing agency Choosing a B2B content marketing agency is a big decision. It isn't just about finding someone who can create content. It's about finding an agency that can work as your in-house marketing team. The right agency becomes a real, strategic partner that helps shape your brand and brings genuine opportunities knocking. The wrong one produces generic content that fills a calendar but delivers lit

Choosing the best content agency for small businesses isn’t necessarily about finding the cheapest option. It’s about finding a partner that understands your constraints, your market, and how to turn content into measurable growth.

MarTech, short for Marketing Technology, is an abbreviation often used to describe digital tools that are used within marketing functions. As you can imagine, this encompasses A LOT of tools, with thousands promising better leads , smarter automation , and higher ROI , it’s easy to fall into the trap of buying software before understanding what you actually need - especially as a small business. When you’re building your ‘stack’ (which means just the collection of tools you u

It’s time to stop chasing virality. In 2026, success on social media won’t come from one-off viral moments. Instead, it will come from building platforms that consistently deliver on your brand and pipeline (ideally both at the same time!). Algorithms are maturing, audiences are more discerning, and brands are being held to higher standards. Here’s what that means. Take a look at our social media predictions 2026, broken down by cross-platform trends and individual channels

We’ve all heard the phrase: fake it ‘til you make it. And when it comes to opening your own business, that’s essential. All businesses start small. But there are some things you can do to make your business look more professional.