Imagine spending years building a successful flower delivery business, only to launch a new marketing campaign telling people not to send flowers. Seems a little counterproductive, doesn't it? Well, that's exactly what Bloom & Wild did in September 2026. But behind the rather provocative headline is a challenge that plenty of businesses face, particularly as they grow: what happens when the thing you're known for no longer represents everything you do? This can happen when:

Pokémon has spent its 30th anniversary appearing on coffee tins, trainers, doughnuts and several thousand LEGO bricks. Ordinarily, this level of collaboration might start to feel like overkill. Yet somehow Pokémon keeps getting away with it. So what makes the brand quite so collaboration-proof? There is, apparently, no object Pikachu cannot improve. Over the course of Pokémon's 30th anniversary year, the franchise has found its way onto Grind coffee tins, PUMA trainers, Krisp

Is Summer finally over? Time to put away the fans and ice packs; we're about to hit the Autumn period. For businesses, this often means gearing up for Halloween campaigns and planning for the last quarter of the year. In September, we've seen a few controversies, including the rise of Meta glasses (and the people protesting against them) as well as the most recent Converse campaign. But there's also been some interesting crossovers, new data around content creation and bolder

What colour should rosé be? Apparently, quite a few of us have strong opinions. Aldi turned that oddly specific bit of customer behaviour into its Rosé Swatch campaign and, in doing so, demonstrated why you don’t always need a groundbreaking revelation to find a great marketing insight. Marketers spend a lot of time looking for insights. Ideally, these will be profound revelations about human behaviour that completely change the way we think about a category. The sort of thin

LinkedIn has introduced a button allowing users to report “AI slop”, while its own systems are reducing the visibility of generic, low-substance posts. But the platform isn't telling people to stop using AI altogether. It's drawing a much more interesting distinction between content created with AI and content that feels as though there wasn't much of a human involved at all. There was a brief period when using AI to write a LinkedIn post felt like a clever productivity hack.

Thirty years after Virtual Insanity first appeared on our screens, Jay Kay is back in the moving room, this time with a Beefeater 0.0 in reach. It's a clever bit of nostalgia marketing, but its success isn't simply down to reminding people of the 90s. Marketing has been feeling particularly nostalgic lately. Old logos are being resurrected, discontinued products are returning to shelves and brands are rummaging through their archives for campaigns, characters and packaging th

The question that small businesses need to know and the question marketers dread explaining. The honest answer isn't "six months" or "twelve months." It's a little more nuanced than that. Here's what really affects how quickly SEO starts working, what you can expect along the way, and how to tell whether you're making progress before the rankings arrive. We get asked this all the time... One of the first questions clients ask us is: "If we start SEO this month, when will we

La Vieille Ferme spent decades building a French wine brand. Then customers started calling it “Chicken Wine”. Instead of correcting them, the brand embraced the nickname, and this summer it has led to perhaps the most obvious collaboration imaginable: KFC. Brands spend an awful lot of time deciding what they want us to call things. There are naming workshops, positioning exercises, brand guidelines and carefully approved terminology, all designed to make sure customers descr

August is usually supposed to be one of the quieter months in marketing. Half the industry is on holiday, inboxes are filled with out-of-office replies, and everyone collectively agrees that anything non-urgent can probably wait until September. Apparently, nobody told the brands. This month we've seen KFC turn a customer-created wine nickname into a real-world collaboration, Aldi attempt to solve the surprisingly serious problem of choosing the wrong shade of rosé, and Busch

For the past few years, AI companies have competed on one thing: capability. Faster models, bigger context windows and better reasoning have dominated the conversation. Anthropic's latest campaign suggests the race may be entering a new phase, one where trust matters just as much as technical performance. For much of the last three years, the AI industry has sounded remarkably similar. Every new model launch has promised better reasoning, faster responses, larger context wind

Marketing has always had a habit of chasing the next big thing. Every year brings another platform to master, another algorithm update to decipher or another tactic that's supposed to transform the way businesses connect with customers. Some of those changes genuinely reshape marketing. Others fade into the background almost as quickly as they arrived, remembered mainly as another passing trend. Limited editions, however, seem remarkably resistant to that cycle. Long before s

Brand collaborations are everywhere, but not all of them leave a lasting impression. Heinz and Heineken's World Cup campaign managed to cut through the noise with an idea that felt both unexpected and completely obvious. Every week seems to bring another brand collaboration. Fashion labels partner with fast-food chains, beauty brands launch collections inspired by films, and household names join forces in the hope of creating a social media moment. Some partnerships generate

ChatGPT Ads have officially expanded into the UK, joining a growing list of countries where businesses can advertise within ChatGPT conversations. It's another milestone for OpenAI and another reminder that AI is changing the way people discover information online. For small businesses, though, it's easy to wonder what this actually means. Is ChatGPT about to become the next Google? Should you be setting aside budget for AI advertising? And if your competitors start appearing

Belvoir Farm's latest campaign isn't built around a celebrity partnership or the latest AI trend. Instead, it doubles down on something much simpler: a clear point of difference. If you asked ten small business owners what makes their business different, you'd probably get ten very long answers. Many of us fall into the trap of trying to communicate everything at once. We want customers to know we're experienced, friendly, reliable, affordable and innovative, so we squeeze e

If you've ever Googled something like "best coffee shop near me" or "how to fix a leaky tap" and clicked one of the first results, you've already experienced SEO from the other side. Someone made sure that page showed up for you. And if you own a business, someone (or should we say something) is deciding whether your page shows up for the people looking for what you do. That's what SEO is about, really. Getting found by the right people, at the right moment.

This isn't about being clever or manipulative. It's just human nature, and once you understand a bit of the psychology behind it, the content decisions you make start to feel a lot less like guesswork.

With the rapid arrival of LLMs (large language models) like ChatGPT and Gemini, content creation has never been easier. You can produce an article in 15 seconds, build an SEO guide in 10 seconds, and copy-and-paste it all in 5 seconds. Some businesses have jumped on this convenience by producing reams of content, whether that be copy for service pages or editorial blogs, and published them on their website in the hopes of increasing traffic and referrals. But how does this r

Marketing moves fast, but we move faster. As we move into the Summer, we’re keeping tabs on the big changes happening in the world of marketing. From campaigns heating up for the World Cup in a couple of weeks to stunts that shine a spotlight on the natural world, this month is all about collaboration. Here’s what happened! National Geographic campaign causes a buzz National Geographic have collaborated with Meanwhile agency to build and place bee houses throughout the city

Email marketing is essential for any business. You can entertain, educate, and promote your products through the power of digital mail - all needed for getting your offering in front of more eyes. But doing it manually? That's going to take too much time and energy. Plus, you don't need to, if you map out your email workflows well. In this article, we'll give you email marketing examples and show you the most effective flows for keeping your community engaged. Email workflow

If you’re a business owner or even sit within a marketing team, it’s likely you’re running a newsletter (or at least hope to run one when you have access to a few more resources!). But we’re realists. We know that newsletters take time, from designing the ideal visual layout to ideating themes each week or month to scheduling and reporting on the data. And sometimes, newsletters aren’t always the top priority. When you have 30 other tasks on your to-do list, your newsletter