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It’s a problem we’re all facing, clicks are going down, less people are visiting your website. But you’re still doing the right thing, you’re targeting the right keywords, you’re getting your content ranking, you should be getting in front of people.  Well, the thing is, you are. People are seeing your content but not clicking on it. Why? Because the answer they need appears instantly, right in front of them on the search results page, so they don’t need to click on your link

Snackable content, short, easily digestible media like quick videos, infographics, or punchy posts, matches the speed at which our minds now operate. Rather than fighting against our reduced attention span, it embraces it, meeting users where they are. But what exactly can be classed as snackable content, and how can it be used effectively in content strategy?

For marketers, these developments signal a clear trend: AI isn’t just a tool, it’s a fundamental shift in how organisations operate. And just as financial giants are embedding AI into every process, content marketers can harness AI to create smarter strategies, scale content production, and deliver more personalised customer experiences. 

Keyword research is the process of finding popular words and phrases that your potential customers and clients might use in a search engine or AI chatbot to find your services. It sounds like a complicated process, but we promise it’s not. You may have heard the term “keyword research” in conversations relating to SEO (Search Engine Optimisation). In fact, it’s often the first step to implementing an SEO plan – it helps you understand a little more about what potential custom

Community marketing is about turning your audience into an active part of your brand’s journey. At its core, it means using your existing social base, and other channels like LinkedIn, email polls, or customer forums, to have genuine conversations with people about what they want your brand to be. 

The captains of the ship, the pyramid purveyors, the torchbearers of culture, CEOs carry influence, authority, and visibility, not just internally but externally.  The best-performing CEOs typically balance vision with execution, embodying both the strategic foresight to steer their organisations and the emotional intelligence to rally people behind a shared mission. But what happens when public opinion starts to seep in? We talk about the global CEO brand and what it means i

If you want to get serious about your content, you need to think about what type of B2B content strategy framework is going to align to your goals.  For B2B companies, selecting the right content strategy framework can be the difference between slow growth and sustainable market leadership. While many B2C strategies rely heavily on emotion and impulse, B2B strategies must navigate long sales cycles, multiple decision-makers, and a demand for in-depth information. So how do yo

As professional business thinker Henry Mintzberg once said, "Strategy is not the consequence of planning, but the opposite: its starting point." Many people confuse strategy and planning; in fact, they have different functions. Strategic is the grand business objective you'd like to achieve; this can be reduced into a set of goals, and the planning is simply the implementation of those goals.  However, as a small business, strategic thinking can become more complicated, knowi