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We’ve all heard the phrase: fake it ‘til you make it. And when it comes to opening your own business, that’s essential. All businesses start small. But there are some things you can do to make your business look more professional.

It’s officially that time of the year, when you step back from your business and ask yourself - are we going in the right strategic direction ?  You’ve probably reviewed your financials, operations, and of course, your marketing too. Unlike the first two considerations, marketing can sometimes feel like an impossible environment to compete in as a small business .  So many new tools are being developed, people adapt to shifting tactics online, strategies change between offlin

If you don’t sell to Australian teens you might be fine but there are already headlines that Keir Starmer is considering it as a real option for the UK as well. So there’s no better time to get ahead and start thinking how you could pivot your marketing plans if this does come into play. 

In this article, we’ll explain how to best rank on Google, and although there are other search engines out there (Hi Bing, if you’re indexing this page), Google is by-far-and-large the most used search engine. In fact, Google monopolises the market share with over 90% of searches being done via Google. 

As marketers, we love to define, label and organise. We colour-code content calendars, create ICP word clouds, and put audiences into neat HubSpot segmentation that make us feel like we understand our audience. And perhaps the oldest segmentation we cling to out of habit is the divide between B2B and B2C marketing.

In today’s landscape, authenticity and storytelling are what takes a restaurant from just somewhere to grab something to eat to a whole community of shared experiences and genuine connection, a place where people don’t just remember the food, they remember how it made them feel.

The green tick, the upward trajectory, the percentage increase, it feels good, doesn’t it? That small dopamine hit when the numbers climb, even slightly, is the marketer’s equivalent of applause. It doesn’t matter if the conversion rate only increased by 0.01%, it’s still an increase, and don’t let anyone tell you any differently! We hate to admit, a little to ourselves, mostly to others, but most definitely to other marketers, that it feels good. That is, until we hear the p

For small businesses, email marketing is an affordable direct line straight to a huge, accessible audience. The problem however lies in what you’re sending out, and who you’re actually sending it out to, because although there’s a lot of people to speak to, you only want to be speaking to the right people, in the right way. 

It’s a problem we’re all facing, clicks are going down, less people are visiting your website. But you’re still doing the right thing, you’re targeting the right keywords, you’re getting your content ranking, you should be getting in front of people.  Well, the thing is, you are. People are seeing your content but not clicking on it. Why? Because the answer they need appears instantly, right in front of them on the search results page, so they don’t need to click on your link

Snackable content, short, easily digestible media like quick videos, infographics, or punchy posts, matches the speed at which our minds now operate. Rather than fighting against our reduced attention span, it embraces it, meeting users where they are. But what exactly can be classed as snackable content, and how can it be used effectively in content strategy?

For marketers, these developments signal a clear trend: AI isn’t just a tool, it’s a fundamental shift in how organisations operate. And just as financial giants are embedding AI into every process, content marketers can harness AI to create smarter strategies, scale content production, and deliver more personalised customer experiences. 

Keyword research is the process of finding popular words and phrases that your potential customers and clients might use in a search engine or AI chatbot to find your services. It sounds like a complicated process, but we promise it’s not. You may have heard the term “keyword research” in conversations relating to SEO (Search Engine Optimisation). In fact, it’s often the first step to implementing an SEO plan – it helps you understand a little more about what potential custom

Community marketing is about turning your audience into an active part of your brand’s journey. At its core, it means using your existing social base, and other channels like LinkedIn, email polls, or customer forums, to have genuine conversations with people about what they want your brand to be. 

The captains of the ship, the pyramid purveyors, the torchbearers of culture, CEOs carry influence, authority, and visibility, not just internally but externally.  The best-performing CEOs typically balance vision with execution, embodying both the strategic foresight to steer their organisations and the emotional intelligence to rally people behind a shared mission. But what happens when public opinion starts to seep in? We talk about the global CEO brand and what it means i

If you want to get serious about your content, you need to think about what type of B2B content strategy framework is going to align to your goals.  For B2B companies, selecting the right content strategy framework can be the difference between slow growth and sustainable market leadership. While many B2C strategies rely heavily on emotion and impulse, B2B strategies must navigate long sales cycles, multiple decision-makers, and a demand for in-depth information. So how do yo

As professional business thinker Henry Mintzberg once said, "Strategy is not the consequence of planning, but the opposite: its starting point." Many people confuse strategy and planning; in fact, they have different functions. Strategic is the grand business objective you'd like to achieve; this can be reduced into a set of goals, and the planning is simply the implementation of those goals.  However, as a small business, strategic thinking can become more complicated, knowi