Georgia Smith

Marketing moves fast, but we move faster. As we move into the Summer, we’re keeping tabs on the big changes happening in the world of marketing. From campaigns heating up for the World Cup in a couple of weeks to stunts that shine a spotlight on the natural world, this month is all about collaboration. Here’s what happened! National Geographic campaign causes a buzz National Geographic have collaborated with Meanwhile agency to build and place bee houses throughout the city of Manchester. ...

The green tick, the upward trajectory, the percentage increase, it feels good, doesn’t it? That small dopamine hit when the numbers climb, even slightly, is the marketer’s equivalent of applause. It doesn’t matter if the conversion rate only increased by 0.01%, it’s still an increase, and don’t let anyone tell you any differently! We hate to admit, a little to ourselves, mostly to others, but most definitely to other marketers, that it feels good. That is, until we hear the phrase, vanity...

Maintaining a company's website blog, although time-consuming, is an important task. Not only can they educate your site visitors and show authority, but they also help you build traffic on Google and support long-term organic lead generation. It's an often unappreciated task; people forget how many components are needed to produce a stellar article. And it's stressful for the publisher because both the good and bad aspects are so visible. That's why it's essential to get it right as soon...