Georgia Smith

Summer's in full swing, the World Cup dust has settled, and marketers are back from Cannes with plenty to prove. This month's stories span AI advertising's slow creep into new territory, brands leaning into craft and authenticity over flash, and a reminder that Hollywood tie-ins still sell beer (even the alcohol-free kind). In the background, the platforms marketers rely on keep tightening the rules on what counts as genuine content, and the AI trust conversation is only getting louder. The...

The summer marketing campaigns are officially in action. Whether they’re activated by the FIFA World Cup, PRIDE month, or huge events like the Cannes Lions International Festival of Creativity. It’s a busy month. In the background, organic and paid search strategy continues to reshape in response to algorithm changes across big social platforms like LinkedIn, as well as the ongoing turbulence caused by LMMs. 1. Cannes Lions doubled down on creators over celebrities Some people call it the...

Marketing moves fast, but we move faster. As we move into the Summer, we’re keeping tabs on the big changes happening in the world of marketing. From campaigns heating up for the World Cup in a couple of weeks to stunts that shine a spotlight on the natural world, this month is all about collaboration. Here’s what happened! National Geographic campaign causes a buzz National Geographic have collaborated with Meanwhile agency to build and place bee houses throughout the city of Manchester. ...