Email marketing is essential for any business. You can entertain, educate, and promote your products through the power of digital mail - all needed for getting your offering in front of more eyes. But doing it manually? That's going to take too much time and energy. Plus, you don't need to, if you map out your email workflows well. In this article, we'll give you email marketing examples and show you the most effective flows for keeping your community engaged. Email workflow

If you’re a business owner or even sit within a marketing team, it’s likely you’re running a newsletter (or at least hope to run one when you have access to a few more resources!). But we’re realists. We know that newsletters take time, from designing the ideal visual layout to ideating themes each week or month to scheduling and reporting on the data. And sometimes, newsletters aren’t always the top priority. When you have 30 other tasks on your to-do list, your newsletter

Email marketing is the best way to contact your potential and returning customers directly - but are you using it effectively? If you’re a small business or marketing team, you probably don’t have the resources to outsource your email function to an expensive agency or the bandwidth to manage it internally. But equally, it can feel like a mind field when browsing for the right tool to support your marketing plans. The good news is there are lots of options to choose from,

There’s no doubt that email marketing is one of the most important tools that small businesses can utilise. Email is an important communication tool that can support a variety of essential communications to your community, including entertaining monthly newsletters, product highlights, all of which supports your customer’s journey But different email types are used for different reasons, and this might depend on whether you’re a business that sells to other businesses or di

For small businesses, email marketing is an affordable direct line straight to a huge, accessible audience. The problem however lies in what you’re sending out, and who you’re actually sending it out to, because although there’s a lot of people to speak to, you only want to be speaking to the right people, in the right way.