Email marketing is the best way to contact your potential and returning customers directly - but are you using it effectively? If you’re a small business or marketing team, you probably don’t have the resources to outsource your email function to an expensive agency or the bandwidth to manage it internally. But equally, it can feel like a mind field when browsing for the right tool to support your marketing plans. The good news is there are lots of options to choose from,

There’s no doubt that email marketing is one of the most important tools that small businesses can utilise. Email is an important communication tool that can support a variety of essential communications to your community, including entertaining monthly newsletters, product highlights, all of which supports your customer’s journey But different email types are used for different reasons, and this might depend on whether you’re a business that sells to other businesses or di

For small businesses, email marketing is an affordable direct line straight to a huge, accessible audience. The problem however lies in what you’re sending out, and who you’re actually sending it out to, because although there’s a lot of people to speak to, you only want to be speaking to the right people, in the right way.