It’s time to stop chasing virality. In 2026, success on social media won’t come from one-off viral moments. Instead, it will come from building platforms that consistently deliver on your brand and pipeline (ideally both at the same time!) Algorithms are maturing, audiences are more discerning, and brands are being held to higher standards. Here’s what that means. Take a look at our social media predictions 2026, broken down by cross-platform trends and individual channels.
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