Summer's in full swing, the World Cup dust has settled, and marketers are back from Cannes with plenty to prove. This month's stories span AI advertising's slow creep into new territory, brands leaning into craft and authenticity over flash, and a reminder that Hollywood tie-ins still sell beer (even the alcohol-free kind). In the background, the platforms marketers rely on keep tightening the rules on what counts as genuine content, and the AI trust conversation is only gett