Blogs have been website staples since the dawn of the internet, but are they still relevant?  With so many changes happening in the world of marketing, it’s no surprise that the industry is reevaluating the building blocks of what a successful website looks like. The emergence of LLM (Large Language Models) is just one disruption. ​ The internet now has an abundance of content, thanks to how easy it is to produce the written word on AI tools. But a new gap is emerging between

MarTech, short for Marketing Technology, is an abbreviation often used to describe digital tools that are used within marketing functions. As you can imagine, this encompasses A LOT of tools, with thousands promising better leads , smarter automation , and higher ROI , it’s easy to fall into the trap of buying software before understanding what you actually need - especially as a small business. When you’re building your ‘stack’ (which means just the collection of tools you u

We’ve all heard the phrase: fake it ‘til you make it. And when it comes to opening your own business, that’s essential. All businesses start small. But there are some things you can do to make your business look more professional.

It’s officially that time of the year, when you step back from your business and ask yourself - are we going in the right strategic direction ?  You’ve probably reviewed your financials, operations, and of course, your marketing too. Unlike the first two considerations, marketing can sometimes feel like an impossible environment to compete in as a small business .  So many new tools are being developed, people adapt to shifting tactics online, strategies change between offlin

AIO or AI Optimisation is a term in organic search marketing that describes the process of enhancing your content to increase your chances of getting recommended in large language models like ChatGPT, Google’s Gemini, and Claude.  It sounds complicated.  And the truth is, it actually is  complicated . Not only because it adds another level of complexity for brand awareness in organic search, but also because best practices around AIO are still evolving.  This means that busin