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We’ve all heard the phrase: fake it ‘til you make it. And when it comes to opening your own business, that’s essential. All businesses start small. But there are some things you can do to make your business look more professional.

It’s officially that time of the year, when you step back from your business and ask yourself - are we going in the right strategic direction ?  You’ve probably reviewed your financials, operations, and of course, your marketing too. Unlike the first two considerations, marketing can sometimes feel like an impossible environment to compete in as a small business .  So many new tools are being developed, people adapt to shifting tactics online, strategies change between offlin

AIO or AI Optimisation is a term in organic search marketing that describes the process of enhancing your content to increase your chances of getting recommended in large language models like ChatGPT, Google’s Gemini, and Claude.  It sounds complicated.  And the truth is, it actually is  complicated . Not only because it adds another level of complexity for brand awareness in organic search, but also because best practices around AIO are still evolving.  This means that busin