Welcome to shoppertainment: the slightly ridiculous, entirely unavoidable reality that if your brand isn’t fun, it probably isn’t selling. This isn’t a trend in the usual sense. It’s not another “brands should be on TikTok” hot take that will quietly die in a strategy deck. It’s a structural shift in how people buy. Shopping used to sit at the end of a funnel. Now it lives inside the scroll. And the scroll is entertainment.

The captains of the ship, the pyramid purveyors, the torchbearers of culture, CEOs carry influence, authority, and visibility, not just internally but externally. The best-performing CEOs typically balance vision with execution, embodying both the strategic foresight to steer their organisations and the emotional intelligence to rally people behind a shared mission. But what happens when public opinion starts to seep in? We talk about the global CEO brand and what it means i