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If you’re someone who uses a number of “AI indicators” in your natural writing, you might have already been called out for using a little too much ChatGPT.  Which can be a bit of a knock back especially if you’re a seasoned writer, so let’s take a look at what those AI indicators are, how you can write less like AI… and well, if you actually should, or just keep writing the way you naturally do! 

For marketers, these developments signal a clear trend: AI isn’t just a tool, it’s a fundamental shift in how organisations operate. And just as financial giants are embedding AI into every process, content marketers can harness AI to create smarter strategies, scale content production, and deliver more personalised customer experiences.