MarTech, short for Marketing Technology, is an abbreviation often used to describe digital tools that are used within marketing functions. As you can imagine, this encompasses A LOT of tools, with thousands promising better leads , smarter automation , and higher ROI , it’s easy to fall into the trap of buying software before understanding what you actually need - especially as a small business. When you’re building your ‘stack’ (which means just the collection of tools you u
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