The captains of the ship, the pyramid purveyors, the torchbearers of culture, CEOs carry influence, authority, and visibility, not just internally but externally. The best-performing CEOs typically balance vision with execution, embodying both the strategic foresight to steer their organisations and the emotional intelligence to rally people behind a shared mission. But what happens when public opinion starts to seep in? We talk about the global CEO brand and what it means i