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The green tick, the upward trajectory, the percentage increase, it feels good, doesn’t it? That small dopamine hit when the numbers climb, even slightly, is the marketer’s equivalent of applause. It doesn’t matter if the conversion rate only increased by 0.01%, it’s still an increase, and don’t let anyone tell you any differently! We hate to admit, a little to ourselves, mostly to others, but most definitely to other marketers, that it feels good. That is, until we hear the p

For marketers, these developments signal a clear trend: AI isn’t just a tool, it’s a fundamental shift in how organisations operate. And just as financial giants are embedding AI into every process, content marketers can harness AI to create smarter strategies, scale content production, and deliver more personalised customer experiences.