Welcome to shoppertainment: the slightly ridiculous, entirely unavoidable reality that if your brand isn’t fun, it probably isn’t selling. This isn’t a trend in the usual sense. It’s not another “brands should be on TikTok” hot take that will quietly die in a strategy deck. It’s a structural shift in how people buy. Shopping used to sit at the end of a funnel. Now it lives inside the scroll. And the scroll is entertainment.