Social media
Creating a social media masterplan from scratch
BrightBites Bakery, a small artisanal bakery in Chicago, faced declining sales during the COVID-19 pandemic. With a loyal but limited customer base, the bakery struggled to maintain revenue and employee morale while adapting to new safety regulations.
BrightBites faced significant marketing problems. Their social media presence was minimal, and they lacked an effective online advertising strategy, making it difficult to reach new customers. CreativeSpark Agency was brought in to revamp BrightBites’ digital marketing and social media presence.
Struggling to compete against other cafes.
No strategy to understand how to connect to customers.
A lack of standardised creative templates.
No reporting on success and lack of clarity aroudn metrics.
The hurdles
The project
The challenge
Traditional marketing methods, such as flyers and in-store promotions, were less effective due to reduced foot traffic. This left the bakery struggling to maintain visibility in a competitive local market and connect with potential customers beyond their immediate neighborhood.
Our approach
1. Social Media Overhaul: Established active profiles on Instagram, Facebook, and TikTok with professional visuals, engaging posts, and storytelling content that highlighted the bakery’s unique products and values.
2. Content Campaigns: Launched weekly “Behind the Oven” videos and baking tips that encouraged followers to engage and share.
3. Paid Advertising: Implemented targeted ads to reach local audiences and attract new customers, promoting both online orders and in-store visits.
4. Community Engagement: Organized virtual events and contests that fostered customer interaction and loyalty, leveraging user-generated content to expand reach organically.
The results
By partnering with CreativeSpark Agency, BrightBites Bakery transformed their digital presence, engaged a wider audience, and strengthened their market position. This case highlights how expert content strategy and social media management can help small businesses overcome marketing challenges and achieve tangible growth.
The real impact
30%
increase in Facebook impressions.
*within 3 months
30%
increase in Facebook impressions.
*within 3 months
30%
increase in Facebook impressions.
*within 3 months
30%
increase in Facebook impressions.
*within 3 months