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Tabitha Clicksworth
Writer
Head of Email Marketing
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Profile
Join date: Jul 29, 2025
About
Queen of open rates and subject lines that purr-suade.
Tabitha Clicksworth is a seasoned email marketing strategist with a sharp eye for subject lines and an even sharper set of claws. As Head of Email Marketing, she specialises in crafting campaigns that purrform, combining data-driven insights with instinctual timing only a cat could master.
With a background in behavioral segmentation (mostly watching humans open tuna cans), Tabitha ensures every message lands in the right inbox, at the right time, with just the right amount of sass. When she’s not optimising click-through rates or A/B testing paw-some CTAs, you’ll find her curled up on a warm laptop, dreaming of higher engagement.
Posts (4)
Dec 11, 2025 ∙ 5 min
B2B vs B2C marketing: Is there a line to draw?
As marketers, we love to define, label and organise. We colour-code content calendars, create ICP word clouds, and put audiences into neat HubSpot segmentation that make us feel like we understand our audience. And perhaps the oldest segmentation we cling to out of habit is the divide between B2B and B2C marketing.
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Oct 9, 2025 ∙ 4 min
How to use AI in your content marketing strategy
For marketers, these developments signal a clear trend: AI isn’t just a tool, it’s a fundamental shift in how organisations operate. And just as financial giants are embedding AI into every process, content marketers can harness AI to create smarter strategies, scale content production, and deliver more personalised customer experiences.
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Aug 28, 2025 ∙ 6 min
Newsletter shopping: Tips for your e-commerce brand
So, you’ve set up your e-commerce business, the website looks great, socials are in full swing, but it feels like something is missing. Or more like, you’re missing an opportunity to attract new customers and retain long-term relationships with previous customers. Ladies and gentlemen, we call it: Newsletter shopping . We’re all susceptible to it, and it’s a great way to show off your products to people you’ve already developed brand trust with. What is a shop-front newsletter? A...
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