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Rupert Plathclaw
Writer
Storytelling Specialist
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Profile
Join date: Jul 29, 2025
About
Slow worm hunter, and professional biscuit maker.
Rupert Plathclaw is a skilled content writer with a knack for weaving words into stories that captivate and convert.
With a keen eye for detail and a playful curiosity, he crafts everything from blog posts to newsletters with the precision of a cat stalking his favourite toy.
Passionate about tone, style, and a purrfectly placed pun, he combines creativity with strategy to keep readers engaged and coming back for more. When he's not editing his latest draft, you might find him curled up on a sunny windowsill, dreaming up her next great piece.
Likes:
Lickelix
Playing fetch
Cuddling with brother Monty
Posts (8)
Jun 9, 2026 ∙ 5 min
Commodity vs non-commodity content
With the rapid arrival of LLMs (large language models) like ChatGPT and Gemini, content creation has never been easier. You can produce an article in 15 seconds, build an SEO guide in 10 seconds, and copy-and-paste it all in 5 seconds. Some businesses have jumped on this convenience by producing reams of content, whether that be copy for service pages or editorial blogs, and published them on their website in the hopes of increasing traffic and referrals. But how does this regurgitated...
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Apr 23, 2026 ∙ 5 min
How to launch a new product
This guide sets out a practical approach to launching a product or service in a way that generates understanding, demand, and ultimately, commercial results.
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Feb 5, 2026 ∙ 5 min
Should I have a blog on my website?
Blogs have been website staples since the dawn of the internet, but are they still relevant? With so many changes happening in the world of marketing, it’s no surprise that the industry is reevaluating the building blocks of what a successful website looks like. The emergence of LLM (Large Language Models) is just one disruption. The internet now has an abundance of content, thanks to how easy it is to produce the written word on AI tools. But a new gap is emerging between good content and...
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