top of page
Pawla Snippetson
Writer
Chief Visibility Officer
More actions
Profile
Join date: Jul 29, 2025
About
If the internet were a jungle, Pawla would be the one with the map, the compass, and a machete made of keywords. As Chief Visibility Officer, Pawla lives and breathes SEO strategy, wrangling algorithms and taming search engines to make sure your brand doesn’t just show up, it shines.
With a sixth sense for what Google wants (and what users actually search for at 2 a.m.), Pawla blends technical wizardry with creative flair. From crafting magnetic meta descriptions to hunting down high-authority backlinks, she turns invisible websites into traffic magnets.
When she’s not boosting rankings, Pawla can be found passionately defending the Oxford comma and explaining, again, that SEO is not just “putting keywords in bold.”
Posts (4)
Sep 10, 2025 ∙ 6 min
What is keyword research?
Keyword research is the process of finding popular words and phrases that your potential customers and clients might use in a search engine or AI chatbot to find your services. It sounds like a complicated process, but we promise it’s not. You may have heard the term “keyword research” in conversations relating to SEO (Search Engine Optimisation). In fact, it’s often the first step to implementing an SEO plan – it helps you understand a little more about what potential customers are looking...
10
0
May 21, 2025 ∙ 5 min
Why local seo is important for small business
When you're a small business in a digital world, you need to do everything in your power to stand out from the crowd, aka the very busy online space. Every business is trying to sell their products or services, and one of the most effective ways to attract potential customers is by ranking well on Google and being referred to by apps like ChatGPT. To rank well, you need to make sure you are Search Engine Optimised (SEO), but we know this can feel like a huge wall for small businesses to...
12
0
Apr 29, 2025 ∙ 5 min
Greatest challenges for small business SEO marketing
Small businesses have a lot to contend with, whether you are at the start-up stage or have established a few brick-and-mortar locations. SEO is just another side of marketing and website maintenance that you need to think of - its importance is huge! Sometimes, there's a misconception that optimising your content is a job only for larger organisations. However, this is far from the truth! In fact, you can establish your business's digital footprint much more quickly by utilising SEO sooner...
7
0
bottom of page