Toast Snippetson

Writer

Chief Visibility Officer

Profile

Join date: Jul 29, 2025

About

Loves to rank and chase squirrels (ideally, at the same time).

If the internet were a jungle, Pawla would be the one with the map, the compass, and a machete made of keywords. As Chief Visibility Officer, Pawla lives and breathes SEO strategy, wrangling algorithms and taming search engines to make sure your brand doesn’t just show up, it shines.

With a sixth sense for what Google wants (and what users actually search for at 2 a.m.), Pawla blends technical wizardry with creative flair. From crafting magnetic meta descriptions to hunting down high-authority backlinks, she turns invisible websites into traffic magnets.

When she’s not boosting rankings, Pawla can be found passionately defending the Oxford comma and explaining, again, that SEO is not just “putting keywords in bold.”

Likes:

Cuddles
Cat nip
Attacking owner's crocs

Posts (11)

Sep 3, 2026 ∙ 7 min

How long does it take for SEO to work?

The question that small businesses need to know and the question marketers dread explaining. The honest answer isn't "six months" or "twelve months." It's a little more nuanced than that. Here's what really affects how quickly SEO starts working, what you can expect along the way, and how to tell whether you're making progress before the rankings arrive. We get asked this all the time... One of the first questions clients ask us is: "If we start SEO this month, when will we be on page one?"...

Jul 28, 2026 ∙ 5 min

Should small businesses in the UK care about ChatGPT Ads?

ChatGPT Ads have officially expanded into the UK, joining a growing list of countries where businesses can advertise within ChatGPT conversations. It's another milestone for OpenAI and another reminder that AI is changing the way people discover information online. For small businesses, though, it's easy to wonder what this actually means. Is ChatGPT about to become the next Google? Should you be setting aside budget for AI advertising? And if your competitors start appearing in ChatGPT, are...

Jun 25, 2026 ∙ 10 min

What is SEO and why is it important?

If you've ever Googled something like "best coffee shop near me" or "how to fix a leaky tap" and clicked one of the first results, you've already experienced SEO from the other side. Someone made sure that page showed up for you. And if you own a business, someone (or should we say something) is deciding whether your page shows up for the people looking for what you do. That's what SEO is about, really. Getting found by the right people, at the right moment.