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Mr Socks
Writer
Strategy Expert
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Join date: Apr 25, 2025
About
Mr. Socks is a sharp-minded strategy specialist with a penchant for purring over complex problems. With a background in silent observation and an uncanny ability to nap through chaos, he brings a unique perspective to the world of strategic thinking.
Whether he's plotting the perfect leap or mapping multi-step maneuvers to outwit the vacuum cleaner, Mr. Socks believes every great plan begins with a good stretch and a clear mind. When he's not analysing trends or pawing at spreadsheets, you'll find him perched on a windowsill, watching the world with calculated curiosity.
Posts (4)
Nov 6, 2025 ∙ 4 min
Email marketing best practices every small business should know
For small businesses, email marketing is an affordable direct line straight to a huge, accessible audience. The problem however lies in what you’re sending out, and who you’re actually sending it out to, because although there’s a lot of people to speak to, you only want to be speaking to the right people, in the right way.
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Aug 21, 2025 ∙ 4 min
Why the CEO brand is key in a hyper-transparent working world
The captains of the ship, the pyramid purveyors, the torchbearers of culture, CEOs carry influence, authority, and visibility, not just internally but externally. The best-performing CEOs typically balance vision with execution, embodying both the strategic foresight to steer their organisations and the emotional intelligence to rally people behind a shared mission. But what happens when public opinion starts to seep in? We talk about the global CEO brand and what it means in an...
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Jul 25, 2025 ∙ 4 min
Choosing a b2b content strategy framework
If you want to get serious about your content, you need to think about what type of B2B content strategy framework is going to align to your goals. For B2B companies, selecting the right content strategy framework can be the difference between slow growth and sustainable market leadership. While many B2C strategies rely heavily on emotion and impulse, B2B strategies must navigate long sales cycles, multiple decision-makers, and a demand for in-depth information. So how do you choose a B2B...
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