Lily R

Rebrands are supposed to signal evolution. A sharpening of purpose. A sense that something has moved on and become more than it was before. What they are not supposed to do is create a kind of quiet, persistent refusal among users to acknowledge that anything has changed at all. And yet that is exactly what has happened with X.

If you don’t sell to Australian teens you might be fine but there are already headlines that Keir Starmer is considering it as a real option for the UK as well. So there’s no better time to get ahead and start thinking how you could pivot your marketing plans if this does come into play. 

If you’re someone who uses a number of “AI indicators” in your natural writing, you might have already been called out for using a little too much ChatGPT.  Which can be a bit of a knock back especially if you’re a seasoned writer, so let’s take a look at what those AI indicators are, how you can write less like AI… and well, if you actually should, or just keep writing the way you naturally do!