Georgia Smith

The summer marketing campaigns are officially in action. Whether they’re activated by the FIFA World Cup, PRIDE month, or huge events like the Cannes Lions International Festival of Creativity. It’s a busy month. In the background, organic and paid search strategy continues to reshape in response to algorithm changes across big social platforms like LinkedIn, as well as the ongoing turbulence caused by LMMs. 1. Cannes Lions doubled down on creators over celebrities Some people call it the...

Marketing moves fast, but we move faster. As we move into the Summer, we’re keeping tabs on the big changes happening in the world of marketing. From campaigns heating up for the World Cup in a couple of weeks to stunts that shine a spotlight on the natural world, this month is all about collaboration. Here’s what happened! National Geographic campaign causes a buzz National Geographic have collaborated with Meanwhile agency to build and place bee houses throughout the city of Manchester. ...

The green tick, the upward trajectory, the percentage increase, it feels good, doesn’t it? That small dopamine hit when the numbers climb, even slightly, is the marketer’s equivalent of applause. It doesn’t matter if the conversion rate only increased by 0.01%, it’s still an increase, and don’t let anyone tell you any differently! We hate to admit, a little to ourselves, mostly to others, but most definitely to other marketers, that it feels good. That is, until we hear the phrase, vanity...